We know what search engines want. We have our fingers on the pulse of search engine trends. When your customers do a web search, you want them to find you.
Internet marketing aims to increase your website's positioning within the search results of the major search engines so that higher numbers of Internet users visit your website.
Internet marketing strategies include:
» 1. Search Engine Optimization (so that your website will appear at or near the top of the natural search listings)
» 2. Paid placement, such as Pay Per Click Advertising (so that your website will appear within the “sponsored listing” sections on search results pages), Banner Advertisments.
» 3. XML Inclusion (so that unique landing pages can be submitted and included within the indexes of various engines that accept XML feeds).
Comprehensive Internet marketing also includes conversion enhancement strategies, which ensure that more of your visitors take the actions you want them to take once they arrive at your site, as well as Web Analytics, which allow you to measure and improve upon the results generated from your marketing campaign.
90% of Internet users utilize Search Engines to find products, services or information and if your website isn't found within the top 10 to 30 search results , no one will reach to the website. So Search Engine Optimizing is needed for each and every website created
SEO (Search Engine Optimization)
Our Search Engine Optimization Package has been divided into a number of packages, which individually can also boost the rankings of your website, but a complete package is advisable as a high intensity of change is noticeable.
Details about the individual packages and the difference between them can be obtained by clicking on the details page.
The tasks we perform are:
1. Suggest changes in the website to add relevant metadata in the website at appropriate places
2. Directory submission - Submit the website to around 900 online directories (something like online yellow pages), depending on the package
3. Guaranteed directory listings - Guaranteed listing in 536 online directories, depending on the package
4. Social bookmarking of all pages in around 100 social bookmarking sites, depending on the package
5. Related blog creation
Web site optimization is the process of specifically designing your web pages to rank high in the Search Engines. If you're serious about your business, optimizing your web pages is a must.
Although many Search Engines are no longer using Meta tags to assist them in ranking a web page, some still do, and it's worth the effort to include them.
When designing your web page, you must specifically design it to rank high in the Search Engines. This involves much more than just including META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank.
If your site doesn't rank in the top 10 or 20 results when doing a keyword search at the Search Engines, your target audience won't be able to find you.
» Competitive Intelligence and Research
» Traffic Analysis
» Keyword Analysis & Selection
» Update and Maintain Metatags/Alt Tags
» Creation of SEO Site Index and Google Site Map
» Content Optimization
» Resubmission to Search Engines and Directories
» Link Popularity
» Periodic SEO Maintenance
» Client Education and Reporting
Keywords are terms which are relevant to the products and services which your website offers - these can be single words and, more commonly, two or three word phrases. A thorough keyword analysis is the crucial first step to promoting any website online; it provides the basis for effective search engine optimisation, online advertising such as pay per click listings, and indeed any internet marketing campaigns. Identifying the most effective keywords will enable your website to be found by those most likely to use your products and services.
Our highly experienced internet marketing consultants have a long-established track record of conducting extremely comprehensive keyword analyses for a broad range of client websites. An initial brainstorming session with you enables a range of base terms to be agreed related to your key products and services. This base is then thoroughly researched and expanded upon by our consultants using a combination of historical search data and bespoke in-house tools. We will provide you with a mixture of general keywords and phrases and also more niche terms, in order that your site can obtain wide-ranging online coverage and highly targeted visitors. Our analysis can provide details of not only which terms are most popular, but also those that are likely to deliver the best return on investment and conversion rates.
Meta-tags are an important tool for successful search engine marketing as the search engine starts with this criteria in scoring your web site for relevancy. First, you must know your demographic by performing keyword analysis or keyword marketing research (Who is typing in what by number that pertains to your business). Meta Tag Optimization is the process of creating a search engine "friendly" website.
Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your web site. The standard ones are the keyword Meta Tag, the description Meta Tag, and the Title tag, which are present in almost every web page. These Meta Tags, (sometimes just called "Tags"), contain keywords, keyphrases, descriptions, site author information, copyright information, site titles and more. There are other important Meta Tags as well, which is why Meta tag optimization must be part of any web site optimization service. Meta Tags are among the numerous things that the search engines look for that any search engine optimization strategy needs to keep on top of.
» Keyword Analysis
» MetaTag Analysis
» Description Analysis
» Best suggesitions for keyword, MetaTag and Desciption
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.
Yahoo calls them “Sponsored Matches” and Google calls them “Sponsored Links.” Basically, advertisers bid how much they are willing to pay to come up in those positions whenever someone searching types in select keywords and/or phrases. Click rates range from as little as $.05/click to as high as $50/click! How much the rate is depends on how many businesses are competing for those keywords or phrases.
You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs. Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites.
An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. You can clearly track the effectiveness of your ad campaign.
While there are many sites that offer pay-per-click advertising, the major players are Overture and Google.
Overture ads appear in Yahoo, Alta Vista, MSN, CNN.com and Info Space.
Google’s ads appear in AOL, Netscape, Earthlink, Compuserve, Shopping.com, AT&T Worldnet, AskJeeves.com, About.com, Lycos, The New York Times, InfoSpace, Reed Business, howstuffworks.com, business.com, food.com , HGTV.com and, on google, of course.
» A detailed Keyword Analysis
» Assistance with determining visitor worth
» Assistance with writing descriptions
» Setup with Overture and Google of up to 100 key words and phrases
» Campaign monitoring, analysis and revisions
Regardless to what type of banner ads you use or prefer, the concept of a banner ad is a great way to allow you to brand your products. We will do research in order to creat the best banner ads for your products, which will give your company the highest possible Click Through Rate (CTR). We will also gather information during our banner ads campaign with you in order to improve the banner ads we create for you.
Use banner advertising as a low cost way to focus browsers on your company web pages, products for sale or services offered with hyperlinks direct to your webpage offering the products and services.
Web Analytics is the capturing of data about your web site visitors. Including how many visitors, when and how they found your web site, how long they stayed, where they bailed and much more extremely valuable information about potential customers that visited your web site.
A well thought out WA strategy will track endless activity on your site depending on how much data analysis is required. However, some of the most important metrics include visitor hits, visit lengths, successful order or subscriber ratios, checkout page abandonment and several other highly critical snap shots of visitor activity data. All of this data and several other metrics play a critical role (and often fatal if neglected) in the success of your online marketing program.
Web analytics can drill down to some of the most finite user activity and determine what users are most interested in and also what turns them off and results in their bailing from the site altogether. It may have to do with the design, colors, navigation system, or a multitude of other factors.
» Observe Visitors & Trends
» Improve ROI
» Track Campaign Effectiveness
» Website and Traffic Monitoring
» Export Reports
We will be setting up and configuring the web analytics server for you according to the custom needs for your business. You will be providing weekly/monthly reports for your website to help you analyse your potential customers and increase your sites visibilty and popularity.